Carling Black Label Cup Launch

Carling Black Label Cup Launch

  • The Carling Black Label Cup, an annual pre-season match featuring Soweto Giants Orlando Pirates and Kaizer Chiefs, celebrates a decade in 2021. In 2021, it will be played on 31 July 2021 at the Orlando Stadium.
  • In it’s return, the fans still have a major impact on how the game will unfold with one supporter from either side getting an opportunity to lead their sides from the bench.
  • 2021’s tournament ambassador is multiple CAF Player of the Year winner, Samuel Eto’o.

The Launch

There were over 150 guests in attendance made up of Supporters, Media, Sponsors and Representatives from both teams as well as musical talent.


M Sports Marketing and Communications and Sponsored by Carling Black Label.

Look and Feel

Fans were placed in our Cosmos room, with a mini Stadium Grandstand and Stage and  screen, This was to provide a stadium atmosphere and an opportunity to interact with on stage guests hosted by the beautiful Minnie Dlamini – Jones.

Media and VIPS were hosted in our Galactic Room, with a main Studio Stage which was used to host interviews with players and coaches as well as entertainment for the day


Guests were treated to a delightful assortment of pass around canapés and five star Shisan nyama lunch menu, topped off with individual desserts.


Guests were kept refreshed with the sponsors Carling Black Label beer

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