The Advantages of Conferences
Business Benefits of Hosting Events
The Covid-19 pandemic has played a significant role in shifting many business aspects to digital and creating more physical distance in professional relationships.
In many ways, company processes have become more impersonal, affecting both staff and client morale and performance.
At Focus Rooms, we have observed that hosting professional in-person and hybrid events are needed now more than ever before.
The advantages of conferences are endless. In this article, we cover the most impactful ones.
Motivate Your Employees
One of the fastest and most effective ways to boost your team’s energy is by planning and hosting empowering, fun and inspiring team-building events.
Hosting this allows your staff to safely engage and build interpersonal relationships with their fellow team members and clientele.
It shows your employees that you as a leader care about them and can give them and are working to provide them with the tools towards success.
Interested in finding out how to motivate employees?
People with rich social networks are better informed, more creative, more efficient, and better problem-solvers than those with limited social networks. This is because they have access to people, information, and resources they need to identify problems and potential solutions and get things done. – Training Mag, 2013
Increase Your Database and Sales Through Networking
One of the advantages of conferences is that it creates a massive opportunity for you and your staff members to network. An exciting event with good content, food and refreshments allow the ice between strangers to be broken. This is when new valuable relationships are built.
Even attendees that might not become a direct customer can become essential resources for fresh perspectives, referrals, new solutions, and best practices.
Improve Customer Relationships
Clients appreciate suppliers that give them value for their buck, even if it’s not directly related to their purchase. You providing informative content for their market, opportunities for inspiration, a free meal, and a good time shows you care about them. Not just about getting their business.
Customers will develop a sense of brand loyalty when they feel respected and acknowledged. So, both you and your audience will see the advantages of conferences.
51% of marketers surveyed believe that events strengthen existing customer relationships – MarketingCharts, 2013
“65% of brands say that their event and experiential programs are directly related to sales” – EMI & Mosaic, 2015
“70% of users become regular customers after an experiential marketing event” – Eventrack, 2016
Get the upper hand over your competition by engaging with your retained and potential client bases now. Most companies have backed off of relationship-building practices because times are uncertain.
Partner with an events company with strict health and safety practices that caters to in-person, hybrid, virtual, and global conferences. A company like Focus Rooms not only has these facilities but can guide you through the most successful current event strategies.
How to Host A Successful Conference
Now that you know the advantages of conferences, you might be considering hosting your own. Keep a lookout for our next article where we will give you the top tips on how to host a successful conference.